KHẢO SÁT THỰC TRẠNG TỔ CHỨC HOẠT ĐỘNG PHÂN PHỐI DƯỢC PHẨM CỦA CÔNG TY TNHH HASAN - DERMAPHARM GIAI ĐOẠN 2016-2020

Abstract

The distribution system plays an important role in all business activities from goals to development strategies and creates competitive advantages among enterprises, including pharmaceutical enterprises. Hasan - Dermapharm is a pharmaceutical manufacturing and distribution company in a joint venture with Dermapharm AG, Federal Republic of Germany. The study was conducted to analyze the current situation of the pharmaceutical distribution organization of Hasan-Dermapharm Co., Ltd in the period 2016-2020, thereby proposing practical and timely solutions to improve the distribution system. The study was carried out by cross-sectional descriptive method based on retrospective data collected at the company's head office during the period 2016-2020 on the characteristics of the distribution system including market coverage, distribution channel depth, and response. The company covers 71% of provinces and cities across the country, using a 1-level and 2-level distribution system. There is more than 40% of the company’s staff work in the field force. The staff with high school pharmacist qualifications has the largest number. Thus, the company has quite a high market coverage, focusing a lot of human resources on the distribution business.