CHẤT LƯỢNG DỊCH VỤ VÀ MỘT SỐ YẾU TỐ ẢNH HƯỞNG TẠI ĐƠN VỊ PHẪU THUẬT THẨM MỸ VÀ LASER CÔNG NGHỆ CAO, BỆNH VIỆN TRUNG ƯƠNG QUÂN ĐỘI 108 NĂM 2022

Abstract

Background: Service quality plays an important role and is one of the decisive factors for the existence and success as well as contributing to building the reputation and brand image of the organization. Therefore, this issue has received much attention from both public and private health services. Objectives: Describe and analyze some factors affecting the laser and cosmetic department   of the 108 central military hospital in 2022. Subjects and methods: Cross-sectional study combining quantitative and qualitative at laser and cosmetic department of the 108 central military hospital from July 1 to September 30, 2022. Results: Quality of services in laser and cosmetic department of the 108 Central Military Hospital at 2022 was evaluated: Tangibility with the average score of 4.78±0.53; Reliability with mean score of 4.72±0.53; The ability to respond with the average score is 4.76±0.52; Assurance with an average score of 4.78±0.50; Sympathy with a mean score of 4.75±0.53. Some of the negative factors that need to be improved include: Limited access to the unit; Attitudes and counseling skills of staff have not met the needs of patients and especially, lack of staff to take care of customers; A few are not satisfied with the actual results and online pictures. Conclusion: Laser and cosmetic department of the 108 Central Military Hospital has good service quality, however, it is necessary to continue to promote communication and go hand in hand with honest advertising images. and improve the skills of health workers.