TÁC ĐỘNG CỦA CẢNH BÁO SỨC KHỎE TRÊN BAO BÌ THUỐC LÁ TỚI NGƯỜI TRƯỞNG THÀNH: MỘT SỐ KẾT QUẢ KHẢO SÁT SƠ BỘ TẠI THÀNH PHỐ HÀ NỘI NĂM 2022

Abstract

The study was conducted with the aim of finding out the impact of health warnings (HWs) on cigarette packaging on awareness and attitude towards smoking behavior among adults within Hanoi city. 2022. The study investigated 267 current smokers and non-smokers aged 15 years and older in Vietnam. The results show that the HWs have certain effects on the perception and attitude of both groups in a positive direction (the average score in both groups is 3.4 or higher). Besides, for the non-smoking group, the impact of the HWs was larger than that of the current smoking group (p<0.05). Specifically, the largest difference in mean score of impact assessment between these two groups is highest in the criteria "These HWs arouse my fear of smoking" and "These HWs are effective for illiterate people". Of the 6 HWs samples that we provide, only sample A has a higher percentage of smokers with the perception of “not wanting to look” than non-smokers (55.2%). In addition, we also surveyed the perception of the role of “increasing my determination to quit smoking” in all samples with a high percentage and sample A had the highest selection rate, specifically 52 subjects (35.4%). Since then, in order to increase the motivation to quit smoking, brands need to improve the vivid and realistic graphic designs on cigarette packages even more.