SURVEY ON THE STRUCTURE OF PRODUCT PORTFOLIO OF DUOC KHOA JOINT STOCK COMPANY IN THE PERIOD 2015-2019
Main Article Content
Abstract
Objectives: Surveying the structure of product portfolio of Duoc Khoa Joint Stock Company in the period 2015-2019. Subjects: Product portfolio and business performance of Duoc Khoa Joint Stock Company from 2015 to the end of 2019. Methods: Cross-sectional descriptive study. Results: The Company's product portfolio in the period of 2015-2019 included 4 product groups: Drugs, Dietary Supplements, Cosmetics and Medical Equipment. The group of Dietary Supplements always accounted for the highest number of products with more than 50% of products annually. The group of Drugs possessed the second highest number of products with about 20% of annual products, however, it accounted for the main revenue with more than 40% of total revenue. The Cosmetics and Medical equipment group experienced a strong growth in the number of products and sales in the period of 2015- 2019. Conclusion: Drugs account for the main revenue of the company. The product portfolio structure tends to shift to Dietary Supplements and Cosmetics.
Article Details
Keywords
Structure of product portfolio, Duoc Khoa Joint Stock Company
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