SURVEY ON THE STRUCTURE OF PRODUCT PORTFOLIO OF DUOC KHOA JOINT STOCK COMPANY IN THE PERIOD 2015-2019

Nguyễn Thị Song Hà

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Abstract

Objectives: Surveying the structure of product portfolio of Duoc Khoa Joint Stock Company in the period 2015-2019. Subjects: Product portfolio and business performance of Duoc Khoa Joint Stock Company from 2015 to the end of 2019. Methods: Cross-sectional descriptive study. Results: The Company's product portfolio in the period of 2015-2019 included 4 product groups: Drugs, Dietary Supplements, Cosmetics and Medical Equipment. The group of Dietary Supplements always accounted for the highest number of products with more than 50% of products annually. The group of Drugs possessed the second highest number of products with about 20% of annual products, however, it accounted for the main revenue with more than 40% of total revenue. The Cosmetics and Medical equipment group experienced a strong growth in the number of products and sales in the period of 2015- 2019. Conclusion: Drugs account for the main revenue of the company. The product portfolio structure tends to shift to Dietary Supplements and Cosmetics.

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References

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