ĐÁNH GIÁ THỰC TRẠNG SỬ DỤNG VÀ PHÂN TÍCH ẢNH HƯỞNG CỦA ĐẶC ĐIỂM NHÂN KHẨU HỌC ĐẾN Ý ĐỊNH MUA THỰC PHẨM BẢO VỆ SỨC KHỎE CỦA NGƯỜI TIÊU DÙNG TRÊN ĐỊA BÀN TỈNH VĨNH LONG NĂM 2022-2023

Abstract

Introduction: Health supplements are now very popular and familiar to consumers in Vinh Long province in particular and Vietnam in general. This product is not a medicine, but many people still intend to use it for treatment purposes. Objective: evaluate the current situation and some demographic factors affecting consumers' intention to buy health care products in Vinh Long province in 2022-2023. Subjects and research methods: people aged 18 years or older who have purchased health supplements at pharmacies and drugstores in Vinh Long province; Cross-sectional descriptive study design. Results: 70.9% of healthy people sought health supplements. 24.4% of consumers consume health supplements for the purpose of enhancing immunity, 79% of customers come to buy health supplements at pharmacies and drugstores. Female gender and anti-aging purposes are factors that influence the intention to buy health supplements. The more knowledge people have about health supplements, the less they intend to buy this product again. Conclusion: The majority of consumers of health supplements are healthy people. Consulting and referrals from medical experts are a source of information about health supplements for consumers. Health supplements is used to strengthen the immune system and aid in disease treatment and beauty (accounting for more than 20%). Pharmacies and drugstores are the places most customers come to buy health supplements. Gender and purpose of using health supplements are two factors that affect the intention to buy this products. The more knowledge people have about health supplements, the less they intend to buy this product again