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FACTORS IMPACTING THE ORGANIZATIONAL COMMITMENT OF MEDICAL REPRESENTATIVES IN HO CHI MINH CITY, VIETNAM IN THE PERIOD OF 2021-2022
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Abstract
Objective: The study aimed to examine the factors impacting the organizational commitment of medical representatives in their workplace in Ho Chi Minh City, Vietnam, during the period 2021-2022, from the perspective of the medical representatives. Methods: A cross-sectional, descriptive study was conducted using a questionnaire survey to assess the factors related to the medical representatives' organizational commitment in pharmaceutical companies. The level of organizational commitment was evaluated based on its continuance, affectiveness, and normativeness aspects, as well as overall. The scores were calculated based on the survey responses. The factors affecting organizational commitment were determined through a multivariable regression equation using the Bayesian Model Averaging (BMA) method. Results: A total of 272 valid respondents participated in the study, with 56,2% being female; 64,0% under 32 years old; 51,5% having more than 5 years of work experience; 54,4% working at foreign companies; and 54,0% having less than 5 years of seniority. The median scores for compensation, career goal progress, professional ability development, promotion speed, remuneration growth, and perceived career opportunities were 11,0 (0,0-11,0); 4,0 (0,0-4,0); 4,0 (0,0-4,0); 2,0 (0,0-5,0); 2,0 (0,0-4,0); and 4,0 (0,0-4,0), respectively. The median organizational commitment score was 12,5 (0,0-21,0). The most suitable multivariate regression equation to predict the factors affecting medical representatives' organizational commitment was: [Organizational Commitment = 4,5 - 3,1*(<32 years old) - 2,4*(>5 years of work experience) + 0,6*Compensation Score + 0,9*Promotion Speed Score + 1,6*Remuneration Growth Score]. Conclusion: The results provide insights into the organizational commitment of medical representatives in their workplace, offering a scientific basis for pharmaceutical companies' managers to develop human resource policies that can maintain the maximum organizational commitment of medical representatives.
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Keywords
Medical representatives, organizational commitment, workplace, pharmaceutical companies.
References
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